I’ve been seeing lenticular prints all-over lately. On postcards, free-bees, on billboards and in window installations. Just during a short shopping spree at the west end of Oxford Street the other day, I managed to come across two stores who used lenticular prints as part of their décor. The first one was at HMV by Bond Street. A big billboard on the wall beside the escalators, showing what i can only assume is famous actors and musicians (didn’t spent too much time in there to decipher it properly) hidden behind the magenta and blue HMV logo. Not an extremely fascinating or intriguing use of lenticular print this, but the sheer size of it makes it noteworthy.

The second encounter was a window installation at French Connection. A much more successful application than the one a HMV, which has a set of what could seem like film excerpts, making the whole installation look like a storyboard of a French looking independant love film. This installation actually looks great, and must be one of the best uses of lenticular printing I’ve seen.

Because lenticular printing has a certain cereal box freebee feel to it, it is difficult to use it without making it tacky (see previous post on Michael Jackson’s lenticular printed souvenir tickets). So I was pleasantly surprised over the French Connection windows and it gave me hope that lenticular printing might actually have a future other than tacky cartoon animations at the bottom of the cereal box.

HMV

French Connection